Loom is for messages. Use this for polished demos.

Short answer: keep Loom for internal async messages, it's built for that and does it well. The moment a recording is customer-facing (launch video, landing page, sales outreach, social), switch to a cinematic auto-zoom recorder. The output difference is not subtle.

What Loom optimises for

Loom's genius is latency: record, get a link, paste it in Slack, done in under a minute. Webcam bubble, view notifications, comments. For "can you check this?" videos, nothing beats it.

But those design choices cost you when the viewer is a prospect rather than a teammate: flat full-screen capture with no zoom (your product is a speck), minimal editing, a free plan capped at 25 videos of 5 minutes that you cannot download, and hosting on Loom's cloud with Loom's player around your content.

What customer-facing videos need instead

• Zoom on the action. Viewers on phones cannot see a 1080p full-screen capture. Auto-zoom recorders push in on every click automatically, the single biggest quality jump. (Full explainer: what is auto-zoom?)
• A stage. Padding, rounded corners, shadow, a backdrop. Raw pixels read as internal; staged pixels read as product.
• Sound design. Click sounds, typing sounds, music under a voiceover.
• An MP4 you own. Upload it natively to YouTube, LinkedIn, X, your site, native video outperforms link-outs everywhere, and no third-party player wraps your brand.

The two-tool stack

Most teams land on both: Loom (or similar) for internal speed, plus a cinematic recorder for anything external. Girato covers the second slot on Windows, Mac and even in the browser: record once, let the zooms land on your clicks (in the desktop apps; by hand in the browser), and export MP4 in 16:9 for the site and 9:16 for social. Everything renders locally, so client screens never touch a third-party cloud.

Rule of thumb

If the viewer could churn, buy, or share it, stage it and zoom it. If the viewer sits in your Slack, Loom it.

Frequently asked questions

Is Loom good for product demos?

• For internal messages, yes: record, get a link, share.
• Customer demos record flat, with no zoom on the action.
• Free Starter: 25 videos of up to 5 minutes at 720p.
• You cannot download them (checked 29 Oct 2026).

What should I use instead of Loom for a launch or sales demo?

• A recorder that zooms in on each click.
• One that exports an MP4 you own.
• Such as Girato, on Windows, Mac or in the browser.
• It processes everything on your device.

Can I use Loom and Girato together?

• Yes. Many teams keep Loom for quick internal updates.
• They use Girato for anything a customer will watch.
• Girato exports a standard MP4 you can upload anywhere.