Screen recordings that perform on LinkedIn

Short answer: LinkedIn autoplays videos muted in a feed dominated by phones, so the recipe is: square or 4:5 frame, zooms that direct the eye, burned-in captions, under 60 seconds, and a first second that shows change on screen. A flat 16:9 screen-dump with narration is invisible there.

The three-second contract

Feed viewers grant you about three seconds. Open on motion, a zoom landing on the feature, a click with a visible ripple, not your logo. The hook is the product doing something, immediately.

Format cheatsheet

• Ratio: 1:1 or 4:5 (more feed height on mobile). Girato reframes one recording to any ratio, record once, export per platform.
• Length: 30–60s. One feature, one outcome. Serialize the rest.
• Captions: burned in, not closed, you don't control the viewer's settings. Auto-caption locally, proofread, export.
• Text overlays: a headline card in the first frame ("Invoices in 20 seconds") scoped to the first two seconds.

A repeatable weekly recipe

1. Pick one workflow your customers ask about.
2. Record it with mic narration (the captions come from this, even though the feed is muted).
3. Auto-zoom does the camera; cut silences; add a title overlay.
4. Export 4:5 with captions for LinkedIn, 9:16 for Shorts/Reels, same recording.
5. Post with a one-line hook and no link in the first comment debate, the video is the point.

What we can't promise

No tool controls the algorithm. What a recorder can control is watchability-when-muted, and that's the lever that decides whether LinkedIn shows your clip to the next batch of viewers.

Frequently asked questions

What aspect ratio works best for LinkedIn video?

• Square (1:1) and portrait (4:5).
• They take the most feed height on mobile.
• They consistently outperform 16:9 for attention.
• Record once and reframe.
• Girato exports the same recording to 1:1 or 4:5, no re-recording.

Do LinkedIn videos autoplay with sound?

• No, they autoplay muted.
• Design for silence: burned-in captions.
• Visible click effects, and zooms that show where to look.
• Sound is a bonus for the minority who tap in.