Short answer: use GIF when the video has to play inline where videos can't. GitHub READMEs and PRs, docs sites, Notion pages, email. Keep it under ~10 seconds, cap dimensions around 1280px, accept 15fps, and it'll embed anywhere. For everything else, MP4 is smaller and sharper.
Where GIF still wins in 2026
- GitHub. READMEs and pull requests autoplay GIFs; video files become download links.
- Docs and wikis, a 5-second GIF next to the steps beats a linked video nobody clicks.
- Email, most clients animate GIFs; almost none play embedded video.
- Chat previews, a looping repro in the message itself, no player.
Why GIFs balloon (and what actually controls size)
GIF is a 1989 format: 256 colours per frame and no real inter-frame compression. File size scales brutally with dimensions × frame rate × duration. The levers, in order of impact: shorter clip, smaller dimensions, lower frame rate. Colour-heavy gradients also cost more than flat UI, another reason screen recordings suit GIF better than camera footage.
The export in Girato
- Edit the clip normally, zooms, trim, blur all apply to GIF exports too.
- In Export, pick GIF (it's on the free tier).
- Export. Girato automatically caps GIFs at 15fps and a 1280px long edge, the settings that keep a short clip in the low-megabyte range instead of the tens.
- ~8 seconds at 1280×720/15fps.
- That lands well under GitHub's 10MB README comfort zone.
- Need 30 seconds of footage? That's an MP4 story: link it.
- Or cut the GIF down to the single money moment.
GIF vs MP4 in one line each
GIF: autoplays absolutely everywhere, silent, chunky files, 256 colours. MP4: 10–20× smaller for the same clip, full colour and sound, but needs a video player. Full breakdown in MP4 vs WebM.
The nice part of having both in one tool: record once, export the MP4 for the launch post and a 6-second GIF of the best moment for the README, same timeline, two clicks.
See it on your screen
- Record and edit in your browser, nothing to install
- Desktop apps zoom on every click
- Free to start, no time limit